DevFest
I helped design the Events page for DevFest 2023, an annual, community-driven tech conference hosted by Google Developer Groups (GDGs). DevFest brings developers together from around the world to learn, build, and connect through workshops, talks, and networking opportunities.
UI.UX
Event page
Role:
Branding, Web design, UI
Date:
2023
Team
Creative Director Rick Murphy,
Design Lead Lisa Fisher,
Branding Ocupop
Preview
developers.google.com/community/devfest
From global stage to local meetups — this page had to bring the community together.
The Problem
We didn’t want to create just another basic events page. DevFest is a global kickoff — inspiring sub-events and developer meetups worldwide.
The Challenge
Design an engaging, community-driven page within a strict design system. The goal was to stay on-brand while finding creative ways to help developers discover local DevFests and connect with nearby communities — all without reinventing the wheel.
The Solution
We structured the page in clear, purposeful phases. The first phase introduced a user-friendly interactive map that allowed users to search for nearby Google Developer Groups (GDGs) — a key step in helping new and returning developers find their community.
The second phase built on that foundation by expanding the map’s functionality. We added the ability to search for upcoming DevFest events nearby, creating a seamless way for users to discover both local developer groups and the global DevFest experience — all in one place.
The Impact
The 2024 DevFest connected over 800,000 developers worldwide, sparking global conversations around the future of AI. With 560+ events hosted across regions, the redesigned experience made it easier than ever to find, join, and engage with local communities. The energy was electric — and this momentum is just the beginning of what’s to come.